Nengajo

New Year’s Greetings in Japan
In Japan, it was a long-established custom to personally present your greetings to people who had helped you and to your superiors at the beginning of the year. They give thanks for the help received during the previous year and ask for continuous help in the New Year. After the Japanese postal service was developed, this New Year’s greeting custom turned into exchanging special postcards called ‘nengajo’. People living far from each other keep in touch with friends and relatives with these postcards.

https://tadaimajp.com/2014/12/nengajo/

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